• Social Media Statistics Australia – June 2020 David on July 1, 2020 | Australia | 0 Comments

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.

    Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.

    Google tried to compete with Facebook but never made significant progress to attract a large and active audience. They did have a security issue where user data was exposed and the incident was kept quiet for several months. As a result Google Plus has been shut down. This isn’t entirely surprising as this social network never really gained traction in Australia.

    Video is also a very popular medium in Australia with around 15 million Australian visitors to the YouTube website every month.

    Social Media Statistics Australia – June 2020

    1. Facebook – 16,000,000 Monthly Active Australian Users (steady)

    2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)

    3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)

    4. WhatsApp – 7,000,000 Active Australian Users

    5. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)

    6. WordPress.com – 5,800,000

    7. LinkedIn – 5,500,000 Monthly Active Australian Users approx

    8. Twitter – 5,300,000 Monthly Active Australian Users approx

    9. Tumblr – 3,700,000

    10. Tinder – 3,000,000 Australian users (my estimation)

    11. WeChat – 2,900,000 Monthly Active Australian Users approx – (my estimation)

    12. TripAdvisor – 2,800,000

    13. Yelp – 1,500,000

    14. Blogspot- 1,200,000

    15. TikTok – 850,000

    16. Flickr – 450,000

    17. Pinterest – 290,000

    18. Reddit – 110,000

    19. MySpace – 70,000

    20. RenRen – 70,000 Monthly Active Australian Users approx – (my estimation)

    21. StumbleUpon – 39,000

    22. Weibo – 35,000 Monthly Active Australian Users approx – (my estimation)

    23. Foursquare/Swarm – 10,000

    24. Digg – 10,000

    25. Periscope – 9,000

    26. Delicious – 7,000

    *Google Plus has been shut down*

    Stats Source: Vivid Social – Social Media Agency .

    (All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

    Australian Facebook Users As A Percentage Of The Total Population

    According to the Australian Bureau of Statistics Population Clock there are now approximately 25 million Australians.

    Facebook’s recent data shows there are now 15 million active Australians on Facebook. Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.

    Facebook Demographics in Australia

    Age Bracket Number of Users*

    13 – 17 940,000

    18 – 25 3,500,000

    25 – 39 6,100,000

    40 – 55 4,100,000

    55 – 64 1,600,000

    65+  1,200,000

    *approx numbers of total users, not all necessarily active over the last month

    Penetration of the Australian Population


    6 in 10 Australians use Facebook

    1 in 2 Australians use Facebook on a daily basis

    1 in 2 Australians use YouTube

    1 in 3 Australians use Instagram

    1 in 4 Australians use Snapchat

    Global Stats of Interest

    Facebook Monthly Active Users (Worldwide) – 2.01 billion

    Facebook Daily Active Users (Worldwide) – 1.23 billion

    Instagram Monthly Active Users (Worldwide) – 600 million

    LinkedIn Registered Users (Worldwide) – 467 million

    Snapchat Daily Active Users (Worldwide) – 161 million

    Key Points to Note:

    TikTok has seen a quick rise in Australia, particularly amongst the age group of 13-17 years old.

    Instagram has removed the Likes from photos in Australia so users are not soley focussing on such a vain metric.

    Due to a security flaw, user data being exposed and overall small user update – Google Plus has been shut down.

    Snapchat has grown significantly in Australia and now have 6.3 million monthly active users and 4.5 million daily active users in Australia.

    Approx 50% of the Australian population logs into Facebook on a daily basis.

    WhatsApp has close to 6 million active users in Australia

    Tier 2/3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Austrazlia.

    A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.

    LinkedIn now reports there are 10 million + registered users in Australia. According to our research – just over half of this number log in every month.

    Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information. Otherwise feel free to leave a comment below and if suitable we will include this data in our reports.

    Latest statistics – every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

    Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0 .

    You are welcome to copy and paste our data, just include the following text and links at the start or end of your article: ____________

    Statistics compiled by SocialMediaNews.com.au for June 2020. Source: Vivid Social – Social Media Agency . Figures correct as of 30/06/20

    Related Articles:

    Social Media Statistics Australia – February 2019

    Social Media Statistics Australia – June 2019

    Social Media Statistics Australia – March 2019

    Social Media Statistics Australia – February 2020

    Social Media Statistics Australia – May 2019

    David : Editor and Founder of SocialMediaNews.com.au. I also run a

    Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter |

    LinkedIn | Facebook or contact me here . Alternatively, you can send me an email at david@socialmedianews.com.au

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