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  • Why every business follows Digital Marketing Written by Nikita Bahiram
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    Whenever a business gets started, its first aim is to get its first group of customers. For this, businesses generallydepend on traditional marketing channels like print ads, newspaper & magazine ads which may not work in current digitized world.

    An average person spends more than 130 minutes on social networking sites in a single day. Since most of our customers are accessible online, then why not to target them online through digital media channels.

    Most of the businesses think that they don’t have much resources to be merciless online. Many of them will stuck only to traditional channels which is not the correctattitude. You can even begin doing digital marketing within a small budget.

    Importance of Digital Marketing for Your Business

    In today’s competitive era, all the business wants to be on top of their opponents and reach their probable customers with ease. This is where digital marketing can usually make a difference. It’s a life fact that we live in a digital era where we can find for everything on the internet.

    Almost 80% of consumers do online research before making a real purchase. With so many people searching online for their products, it becomes necessary for your business to be online. Digital Marketing Channels are one of the calm ways to reach those prospective customers rapidly. The best part is that it’s much more effectual and successful than traditional marketing channels.

    Benefits of Digital Marketing for Your Business

    There are a lot of advantages you will get upon trying digital marketing for your business.

    1. No Entry Barrier

    Most of the traditional marketing channels come with a big price tag. TV advertisements, billboards, and newspapers ads aren’t affordable and only large businesses can use these marketing channels.

    On the other hand, digital marketing channels comparatively cheaper than traditional marketing channels which you can utilize to apply digital marketing for your business. All these channels come in scalable sizes like small, medium and large so that all types of businesses can get to their target audience.

    2. Measurable and Real-time Results

    The major drawback of traditional marketing channels is that they don’t give an effectual way to measure their results. There is no way to measure how many people saw your billboard and have bought your product after seeing your advertisement.

    On the other hand, Digital marketing channels offer good and solid reports to measure your ad campaign results. All the reports are given in real-time and you will start getting results as soon as you run your ad campaign.

    3. Global Customer Reach

    Digital marketing gives you with a big customer reach. There are many online channels which you can utilize to advertise your products online. All these digital media platforms multiple targeting options to target your potential audience.

    You can either target a local people or show your ads to the entire world. You can even target many regions using various ads and select the one which gives you the best reach and conversions.

    4. Higher Return on Investment

    Digital marketing can also assist businesses to give rise to a better return on their marketing investment as collate to traditional marketing. You can plan your digital marketing strategy in your budget and reach thousands of possible customers within minutes.

    A well organized digital marketing campaign can save up a lot of your money. This will also enhance your business profitability. Better profitability will permit you to expand your business all over the borders.

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