• In this post I will reveal 5 things to do when giving a holiday toast: K.I.S.S.
  •  In this post I will reveal 5 things to do when giving a holiday toast:


    Keep it simple silly! You may enjoy the spotlight or you maybe super nervous either way that can be a cue to ramble. You want to avoid giving a 15 minute toast people are at the holiday party to socialize, eat, and drink and believe me you don’t want to be the person preventing that. An effective toast should be no longer than 5 minutes and even that is pushing it.

    Be Sincere

    You were selected to give the toast for a reason so you should explain early in your toast why. Explain your relationship to the person and the reason why they deserve a toast. Also keep in mind that it is not about you.

    Tell a Story

    People need to be entertained. Did you know our attention spans are shorter than a goldfish? According to Statistic Brain a humans attention span in 2012 is 8 seconds and a goldfish is 9 seconds. You feel honored to give a toast and you should know enough about that person to formulate a theme and a quick story. Share whatever will tie into your toast and make the listers listen, follow and understand the reason for the toast.

    No Inside Jokes

    You probably know the person being toasted very well but, you should avoid referencing any inside jokes as part of your toast. You do not want to alienate the other guests because they won’t know what you are talking about.

    Have Fun

    Don’t stress too much it is only 3 - 5 minutes. If you mess up really bad remember after a few “special holiday eggnogs” it will be a thought in the wind. This time of year is about spending it with people that you love and creating memories.

    Have you thought prepping for your holiday toast?

    Posted by Unknown at 10:25 AM

    Facebook Changes Again

    Change.. everybody loves change right?

    A few weeks ago Facebook changed their News Feed algorithm. The algorithm determines what content you see in your News Feed. Before content from the friends and business pages that you previously Liked or frequently interact with were more likely to show up in your News Feed.

    With the most recent change Facebook is still placing an emphasis on producing and sharing quality content. When Facebook changed the algorithm they stated that, “high quality articles” will be given priority and the, “latest meme” craze will be given lower priority.

    If you have a business page on Facebook this change has probably affected your analytics. Many brand pages experienced a huge decline in organic reach and organic reach percentage since the first week of December. I don't think you should be super worried because you should be focused on forming relationships with your community and not just the numbers.

    Action Steps to Deal with the Change

    Like I have always preached my whole career take your consumer off social media bring them into your sales funnel via email lists.

    Focus on producing great content that your target audience can benefit from. I think it is great that links to relevant articles or blog posts will receive higher rank in the News Feed.

    Make an interest list of all your friends and followers that frequently engage with your Page so you can send post directly to them.

    What do you think of the most recent Facebook changes?

    Posted by Unknown at 7:49 AM

    Tuesday, November 26, 2013

    Amazing Content Marketing Tips for Public Speakers

    There has been a shift in the way consumers purchase products and interact with brands or businesses. The popularity of social networking took the marketing world by storm. Social networking is the reason why the marketing industry has changed.

    If you are a public speaker believe it or not, that is a form of content marketing. Speaking is a type of content marketing that removes the middle man. The focus of content marketing is having the ability to communicate with your target audience and what better way than public speaking? With a live crowd you definitely have to be engaging, compelling, interesting, and offer some great value. Be your best voice for your business and get out there and start telling people what problems you solve.

    Content Marketing is huge because:

    - Consumers can see reviews, complaints, and suggestions all with a simple search or glance online

    - Consumers do not hesitate to tell friends and family about good or bad service. Word of mouth advertisement has always been huge but with social networking, telling your immediate friends and family has turned into telling the world.

    -There are also many other businesses that target the same audience as you. You just need to stand out, by showcasing your personality and what makes you and your business unique. You want people to like and trust you. If 3 people are selling the exact same chocolate bars, you have to figure out what different approach you bring to the table to win the consumers business.

    You Can Repurpose your Public Speech

    Speech to Graphics If you used a slide show during the original presentation you can turn that content into a PDF training or e-Book. You will have to edit it so that it can stand alone as a product without your speech backing it up. This can be a great opt - in giveaway. Check out


    Speech to Video I recommend video taping your entire presentation. That will be a way for you to critique your speech and develop a plan of things you can work on. You can also use the footage to make a highlight reel or you can break the presentation down into smaller pieces.

    Speech to Text You can also transcribe your speech. You will not be able to use it word for word but it will be a great start to a blog post. You can also break your speech down into a series of blog updates with proper planning.

    I personally think many successful businesses have been using the content marketing approach for many years before it actually became the “thing to do.” It is all about forming valuable relationships with the consumer. If you are trying to grow your business content marketing will help you get there.

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