• 51 Mission Statement Examples from The World’s Best Companies




    Have you ever tried looking for mission statement examples? It can be tiring work.

    But looking at a collection of mission statements across a variety of industries can teach us a lot about creating purposeful companies.

    Whether your’re the CEO of your own company or a business leader, the art of writing a purposeful mission statement is a valuable skill.

    I was so curious about mission statements I collated 51 mission statement examples from the world’s most successful companies. I hope this is useful for others exploring this subject.

    If you find this post useful please consider adding to the leaving a comment -below already on this page or sharing this post with others.

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    “To empower creators to make their best work and get it in front of the audience they deserve.”

    “To connect the world’s professionals to make them more productive and successful.”

    “To give people the power to share and make the world more open and connected.”

    “To give everyone the power to create and share ideas and information instantly, without barriers.”

    “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

    “To become the number 1 fashion destination for 20-somethings globally.”

    “To make it easy to do business anywhere.”

    “To build the Web’s most convenient, secure, cost-effective payment solution.”

    “Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”

    “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

    “To help bring creative projects to life.”

    “To help humanity thrive by enabling all teams to work together effortlessly.”

    “To enrich people’s lives with programmes and services that inform, educate and entertain.”

    “To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.”

    “To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.”

    “To be a company that inspires and fulfils your curiosity.”

    “To enable people and businesses throughout the world to realize their full potential.”

    “To organize the world’s information and make it universally accessible and useful.”

    “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”

    “To move the web forward and give web designers and developers the best tools and services in the world.”

    “Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”

    “To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.”

    “To improve its customers’ financial lives so profoundly, they couldn’t imagine going back to the old way.”

    “Improving people’s lives through meaningful innovation.”

    “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”

    “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”

    “Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”

    “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.”

    “We save people money so they can live better.”

    “To develop drugs to address significant unmet medical needs.”

    “To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.”

    “To Improve Every Life through Innovative Giving in Education, Community and the Environment.”

    “To discover, develop and commercialize therapeutics that advance patient care, while challenging employees to make a difference and building a thriving worldwide enterprise.”

    “To create shareholder and societal value while reducing the environmental footprint along the value chains in which we operate.”

    “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.”

    “The maintenance of international peace and security.”

    “To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”

    “To follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.”

    “Greenpeace is an independent campaigning organisation, which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future.”

    “To help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from health care.”

    “To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.”

    “Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”

    “To provide authentic hospitality by making a difference in the lives of the people we touch every day”

    “Virgin America is a California-based airline that is on a mission to make flying good again, with brand new planes, attractive fares, top-notch service, and a host of fun, innovative amenities that are reinventing domestic air travel.”

    “To help people around the world plan and have the perfect trip.”

    “To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.”

    “Bring inspiration and innovation to every athlete in the world.*

    If you have a body, you are an athlete.”

    “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety”

    “To help our clients create such high levels of economic value that together we set new standards of excellence in our respective industries.”

    “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”

    “To facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.”

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    I'm a business designer and strategist with 20 years experience in digital, across marketing, e-commerce, online sales, and mobile apps. Companies I've worked for include Australia Post, Coles, ANZ and GlaxoSmithKline. I'm also a graduate and previous sessional lecturer of Strategic Foresight at Swinburne University. My writing has appeared on Inc.com, Huff Post and in books via Amazon.

    Fred Brachman

    SEPTEMBER 15, 2020 AT 4:46 PM


    I have used your article on 51 Best Mission Statements with many of my college student mentees to help them develop their personal brand and brand value and plan their career and strategy for success. It is the single best resource I have ever found in my 40 year career as a management consultant to global corporations and emerging technology companies.

    If you ever wanted to write a followup article on the subject of mission statements, consider the following elements of a mission statement that I use to formulate missions for companies or any organization:

    1. Who you are

    2. What you offer/deliver

    3. Why you exist. your purpose(s)

    4. How you will accomplish your mission

    5. For whom, i.e. who will benefit (key stakeholders)

    6. Where you operate i.e. market, geographic such as globally, …

    7. Will the mission statement INSPIRE your key stakeholders — employees, managers, customers, suppliers, others to want to join and adopt your mission

    Collectively, the 51 missions you documented do all that, but most fall short of communicating all those elements that make for a more complete mission statement. For example, Walmart’s mission is very inspiring, easy to read and comprehend and simply and effectively communicates the value it strives to create for its customers and how it expects to accomplish that goal. It is missing references to other stakeholders such as its employees as being key to delivering on that mission. Walmart not only creates value for consumers, but also traing and creating jobs for its many employees and creating value for the communities it servess. That omission may explain why Costco, as a competitor, is so much more highly respected as an employer, more productive, more profitable and respected as a brand many critics including its customers.

    Your article is a real treasure.

    Fred Brachman

    Semi-Retired Managing Partner and Founder

    Brachman Associates

    Raleigh, NC

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